Tag Archives: #retail


How’s your week going? Our is great, Friday is just around the corner and not to mention official images from the H&M and Erdem Collaboration are finally here and we had to show you guys what this collaboration is all about. This collaboration was first announced back in July 2017, London-Based designer Erdem Moralioglu brings his romantic silhouettes and beautiful prints to the fast-fashion retailer on November 2, 2017.

The collection includes both men’s, and women’s clothing as well as some amazing accessories. Erdem is officially the latest brand to team up with H&M. This London-based designer Erdem Moralıoğlu is bringing his romantic aesthetic to the fast-fashion retailer with new women’s apparel and his first-ever menswear collection. The capsule will “reinterpret the design themes from some of his most celebrated collections,” according to a press release.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” the designer said in a release. Erdem is the newest addition to the slew of brands tapped by H&M, following Kenzo in 2016, Balmain in 2015, and Alexander Wang in 2014. The collaborations for this project aren’t only fashion-based. H&M also poached renowned filmmaker Baz Luhrmann (Moulin Rouge!, The Great Gatsby) to direct the campaign. The brand has plucked similar talent in the past last year’s ads were photographed by Jean-Paul Goude.

“For me, fashion is always about more than just clothing, it is a form of expression – a standalone art form,” Luhrmann said in a statement. Erdem x H&M will be premiere on November 2 at select H&M stores and online at hm.com.

We had to show you guys what this amazing collection is all about!

What do you think? We would love to hear your thoughts in the comments below!

Xx, B



Everlane: “Radical Transparency”


If you haven’t heard of Everlane by now, it’s definitely time to change that. This San Francisco based brand is changing the game when it comes to the retail industry and we think you’re going to like it.

Founded in 2010 by 25 year old Michael Preysman; Everlane was established with the philosophy “Less is more”. By remaining exclusively online, Everlane has eliminated the middlemen that jack up cost, and found a way to delivery top quality products without breaking the bank. Pieces that usually cost $50 dollars are now available to you for a mere $15. So how does Everlane do it? Let’s take a look.

Everlane’s headquarters located in the Mission District of SF, houses not only the design team, but also the production, sourcing, marketing, engineering, and operation team. By having everything in-house, Everlane can cut costs and develop a company that is almost completely vertically integrated. In addition, Everlane establishes strong relationships with their production factories, monitoring weekly to ensure top quality and integrity.

What many people don’t understand is that the retail cost of a high quality product is expensive not because of the materials being used or the brand on the label but because of all the additional markups the product goes through. For most products, it begins with a design team, then is sent to people who source the materials, then a factory, then to a distributor, and then eventually to a retailer. With all these additional steps in between design and retail, the price can be increased up to eight times! Everlane has completely eliminated this. Their transparent step-by-step guide explains to their customers the true cost of items, and then reveals Everlane’s single markup.

Everlane carries top quality men and women’s apparel, shoes, and accessories. Their classic and minimalistic style ensures tasteful pieces that appear chic in an effortless way. Featured in many well known newspapers and magazines such as New York Times, GQ, Glamour, and Style.com, Everlane pushes the boundaries to ensure customers get what they deserve.

“We challenge the status quo-always asking why.”